Privacy Policy

Introduction

Valor Marketing respects the privacy of website visitors, customers, prospective customers, business partners, suppliers and professionals whose business-contact information may be processed in connection with our services.

This Privacy Policy describes how Valor Marketing collects, receives, organizes, uses, discloses, licenses, stores and protects information. It also explains the choices and privacy rights that may be available depending on the individual’s location and applicable law.

Scope of This Privacy Policy

This Privacy Policy applies to information processed through:

• The Valor Marketing website at valormarketing.us
• Website enquiry, quote and contact forms
• Email, telephone and other direct communications
• Customer, supplier and business-partner relationships
• B2B database-building and lead-generation services
• Professional business-contact research and verification
• Marketing, analytics and website-security activities

Customers who receive data or services from Valor Marketing are independently responsible for their own collection, storage, use, disclosure and marketing activities. Their practices may be governed by their own privacy policies and legal obligations.

Information You Provide Directly

We may collect information that you voluntarily provide when submitting a form, requesting a quote, purchasing a service, communicating with us or entering into a business relationship.

This may include:

• Full name
• Business email address
• Telephone number
• Company or organization name
• Company website
• Country, state, city or business location
• Requested service
• Target industry and geography
• Target job titles and departments
• Estimated contact volume
• Required data fields
• Budget, timeline and project requirements
• Preferred communication method
• Messages, enquiries and correspondence
• Billing and transaction information, where applicable

Information Collected Automatically

When you visit the website, certain technical and usage information may be collected automatically by our hosting, security, analytics or website technologies.

This information may include:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Pages viewed and links selected
• Date and time of access
• Approximate location derived from an IP address
• Referring website or source page
• Form-submission page URL
• Cookie and similar technology identifiers
• UTM campaign parameters
• Advertising or platform click identifiers, where enabled
• Error, security and diagnostic information

We use this information to operate, secure, measure and improve the website, understand enquiry sources and prevent abuse.

Professional Business-Contact Information

Valor Marketing provides B2B data, audience-targeting, lead-generation and database services. In connection with these services, we may process professional information relating to individuals acting in a business or professional capacity.

Professional information may include:

• Professional name
• Job title and department
• Seniority or professional responsibility
• Employer or company name
• Business email address
• Business telephone number
• Company website and domain
• Business address and location
• Industry and business category
• Company size and estimated revenue range
• Professional profile or company profile URL
• SIC, NAICS or other business classifications
• Professional specialty or business function
• Trade-show, conference or professional affiliation

Sources of Information

Depending on the project and jurisdiction, professional business-contact information may be obtained or verified from sources such as:

• Publicly accessible company websites
• Professional and business directories
• Public professional profiles
• Company publications and announcements
• Government, regulatory or public business records
• Trade-show, conference and association information
• Licensed or contracted data providers
• Customer-supplied or partner-supplied information
• Direct enquiries and business communications
• Research, validation and data-quality resources

Information obtained from third-party or public sources may change over time. We therefore cannot guarantee that every professional record will remain permanently current.

How We Use Information

We may use information to:

• Respond to enquiries and quote requests
• Prepare proposals and assess project requirements
• Provide B2B databases, lead generation and related services
• Research, organize, verify and update business information
• Communicate with customers and prospective customers
• Manage contracts, invoices and business records
• Provide customer support and post-delivery assistance
• Conduct relevant B2B marketing and business development
• Measure website traffic and enquiry performance
• Detect fraud, spam, abuse and security incidents
• Maintain opt-out, objection and suppression records
• Enforce contractual and acceptable-use requirements
• Establish, exercise or defend legal claims
• Comply with applicable legal or regulatory obligations

Grounds for Processing Information

Depending on the context and applicable law, we may process information on one or more of the following grounds:

• Your consent, where consent is required
• Steps taken at your request before entering a contract
• Performance of a contract or delivery of requested services
• Compliance with a legal or regulatory obligation
• Protection of legal rights and prevention of misuse
• Legitimate business interests that are not overridden by individual rights

Legitimate interests may include responding to business enquiries, maintaining professional relationships, securing our systems, improving services and conducting proportionate and relevant B2B marketing.

How Information Is Disclosed, Licensed or Sold

Valor Marketing provides customized B2B contact databases and related services. Professional business-contact information may therefore be licensed, disclosed or supplied to business customers for relevant sales, marketing, research, recruitment, event, partnership or business-development purposes.

Depending on the jurisdiction, providing professional contact information for monetary or other valuable consideration may be considered a “sale,” “sharing” or similar regulated disclosure.

Information may also be disclosed to:

• Customers purchasing or licensing B2B data services
• Hosting, cloud-storage and website-service providers
• Email, CRM and communications providers
• Data-validation, research and quality-service providers
• Payment and accounting providers, where applicable
• Professional advisers such as lawyers and accountants
• Authorities where disclosure is legally required
• A buyer or successor during a merger, sale or restructuring

Service providers are expected to process information only for authorized purposes and subject to appropriate contractual or legal requirements.

Cookies and Similar Technologies

The website may use cookies and similar technologies to provide essential functions, remember preferences, protect forms, understand website usage and measure marketing performance.

You may be able to manage non-essential technologies through an available cookie-consent tool or through your browser settings. Disabling certain technologies may affect some website functions.

Direct Marketing and Opt-Out Requests

We may send relevant business communications to customers, prospective customers and professional contacts where permitted by applicable law.

Marketing communications should identify the sender and provide a reasonable method for requesting that future marketing stop. You may opt out by:

• Using the unsubscribe or opt-out instructions in the message
• Replying to the sender with an opt-out request
• Emailing info@valormarketing.us with “Marketing Opt-Out” in the subject
• Calling +1 (769) 333-4122

We may retain limited suppression information after an opt-out request so that the address or contact is not unintentionally added to future Valor Marketing campaigns.

Customers using information supplied by Valor Marketing are responsible for operating their own unsubscribe, suppression and compliance processes.

United States Privacy Rights

Depending on your state of residence and applicable legal thresholds, you may have the right to request:

• Confirmation of whether we process your personal information
• Access to categories or specific pieces of information
• Correction of inaccurate information
• Deletion of eligible information
• A portable copy of certain information
• Opt-out of certain sales or sharing
• Opt-out of targeted advertising, where applicable
• Information about categories of sources and recipients
• Review or appeal of certain denied requests
• Freedom from unlawful discrimination for exercising privacy rights

Rights vary by state and may be subject to exemptions, verification requirements and permitted retention grounds.

California Privacy Notice

California residents may have rights regarding personal information collected, used, disclosed, sold or shared by a covered business.

Categories of information

The categories described in this policy may include identifiers, professional or employment-related information, internet or electronic activity, commercial information and inferences relating to professional or business interests.

Sale or sharing

Valor Marketing may license or provide professional business-contact information to business customers. Depending on the circumstances, this activity may be treated as a sale or sharing under California law.

California choices

A California resident may submit a request to know, access, correct, delete, or opt out of eligible sale or sharing using the contact methods in this policy.

Where required by applicable law, we may also recognize valid browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.

Authorized agents

An authorized agent may submit a request on behalf of a California resident. We may request evidence of authorization and may separately verify the resident’s identity.

UK, EEA and Other International Privacy Rights

Where UK GDPR, EU GDPR or similar privacy laws apply, an individual may have rights to:

• Receive information about how personal data is processed
• Access personal data held about them
• Correct inaccurate or incomplete personal data
• Request erasure in qualifying circumstances
• Request restriction of processing
• Object to processing based on particular circumstances
• Object to direct marketing
• Receive certain information in a portable format
• Withdraw consent where processing relies on consent
• Complain to an applicable data-protection authority

UK data-protection rules can apply to B2B information where the information identifies an individual professional. Electronic marketing requirements may differ depending on whether the recipient is a company, sole trader, partnership or individual.

Where information was not collected directly from an individual, additional transparency obligations or exceptions may apply depending on the circumstances.

How to Submit a Privacy Request

To submit a privacy, correction, deletion, suppression or opt-out request, contact:

Information to include

Please describe the request and provide the business email, professional name, company or other details reasonably necessary to locate the relevant information.

Identity verification

We may request reasonable information to verify identity, authority or the relationship to the information. We will not request more information than reasonably necessary for the verification and response process.

Request limitations

We may deny or limit a request where permitted by law, including where we cannot verify the requester, the information is exempt, retention is legally required, or the request is manifestly unfounded or excessive.

Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy, including service delivery, business records, contractual obligations, dispute resolution, security, suppression and legal compliance.

Retention periods vary according to the information type, purpose, relationship and applicable legal requirements.

Suppression records may be retained for a longer period because deleting the suppression record could result in a contact being unintentionally added to a future marketing or data-delivery process.

When information is no longer reasonably required, it may be deleted, de-identified, archived or securely disposed of.

Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.

Safeguards may include:

• Restricted access based on business need
• Password and account-access controls
• Secure website connections
• Hosting and system-security measures
• Spam and abuse controls
• Secure file-transfer or delivery methods
• Data minimization and retention controls
• Incident assessment and response procedures

International Information Transfers

Valor Marketing is based in the United States. Information may be processed in the United States or in other countries where customers, contractors or service providers operate.

Data-protection laws in those countries may differ from those in the location where the information was collected.

Where required, we may use contractual, organizational or other lawful safeguards designed to support international transfers. We do not claim participation in a specific international certification framework unless that participation is separately confirmed.

Children’s Privacy

The website and services are intended for businesses and business professionals. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information to Valor Marketing, contact us so that we can review and, where appropriate, delete the information.

Third-Party Websites and Services

The website may link to third-party platforms, social networks, service providers or external websites. These services operate independently and may collect information according to their own policies.

Our social profiles include:

• LinkedIn
• Facebook
• X
• YouTube

Valor Marketing is not responsible for the privacy practices of independent third parties. Review their policies before submitting information to them.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in services, technology, business practices or legal requirements.

The revised policy will be published on this page with an updated “Last updated” date. Where appropriate, material changes may also be communicated through an additional website notice or direct communication.

Contact Valor Marketing

Questions about this Privacy Policy or Valor Marketing’s handling of information may be directed to: