Essential Operation
Some technologies support website security, forms, sessions and visitor privacy choices.
Legal and Compliance
Cookie Policy
This Cookie Policy explains how Valor Marketing uses cookies and similar technologies to operate, secure, improve and measure our website, and how visitors can control their preferences.
Effective: August 4, 2026 Last updated: August 4, 2026Optional Measurement
Analytics, advertising and embedded technologies should be controlled according to applicable consent requirements.
Your Choices
Visitors may manage cookies through available website controls, browser settings and recognized privacy signals.
Introduction
This Cookie Policy explains how Valor Marketing uses cookies and similar storage or access technologies when you visit valormarketing.us.
Cookies and similar technologies may support website operation, security, form functionality, preferences, website measurement, embedded content and marketing attribution.
This Cookie Policy should be read together with our Privacy Policy.
Valor Marketing should not activate non-essential analytics,
advertising or tracking technologies until they are accurately
disclosed and handled through appropriate consent or opt-out
controls.
What Cookies Are
Cookies are small data files that a website may store through your browser. They can allow a website to recognize a browser or device, remember preferences, maintain security and measure website activity.
Similar technologies may include local storage, session storage, pixels, tags, scripts, browser identifiers and other tools that store information on or access information from a device.
Scope of This Policy
This policy applies to cookies and similar technologies used through:
- The Valor Marketing website
- Website enquiry and quote forms
- Website security and spam-protection tools
- Analytics and campaign-measurement services
- Embedded maps, videos or social content
- Cookie-consent and preference tools
This policy does not govern cookies used when you independently visit an external website or social-media platform.
Cookie Categories
| Category | Purpose | Normal treatment |
|---|---|---|
| Strictly necessary | Website security, forms, sessions, server operation and privacy-preference storage. | Normally active because the website may not function correctly without them. |
| Functional | Remember optional choices and improve website convenience. | Used only when the relevant feature is enabled and legally permitted. |
| Analytics | Measure website visits, page usage and performance. | Should remain disabled until consent where required. |
| Advertising | Measure campaigns, conversions or advertising effectiveness. | Should remain disabled until consent or a valid legal opt-out framework permits use. |
| Embedded content | Display maps, videos, social posts or other third-party features. | May be blocked until the visitor chooses to load it. |
Strictly Necessary Technologies
Strictly necessary technologies may support a service requested by the visitor or be required for core website operation.
They may support:
- Website security and abuse prevention
- Reliable server and page delivery
- Website enquiry-form submission
- Spam and automated-bot protection
- Session and administrative-login security
- Remembering cookie or privacy preferences
- Technical-error diagnosis
Blocking these technologies through browser settings may cause forms or other website functions to stop working properly.
Analytics Technologies
Analytics technologies may help Valor Marketing understand how visitors reach and use the website, which pages are viewed and whether technical errors occur.
Analytics information may include:
- Browser and device details
- Approximate location
- Pages viewed
- Referral source
- Visit duration
- Campaign parameters
- Technical and error information
Each active analytics provider should be identified in the cookie register or consent interface.
Advertising and Campaign Measurement
Advertising and campaign-measurement technologies may help determine whether an advertisement, email or campaign resulted in a website visit or enquiry.
Depending on the provider, these technologies may measure conversions, recognize browsers across websites or support advertising audiences.
Valor Marketing should not activate advertising pixels or personalized advertising technologies until they are properly disclosed and the required privacy controls are operating.
Embedded Content and Third Parties
The website may contain maps, videos, social-media posts, external forms or other embedded services.
Loading embedded content may allow a third party to receive information such as:
- IP address
- Browser and device details
- Page URL
- Cookie identifiers
- Interaction information
Third-party services operate under their own privacy and cookie policies.
Cookie Register
The register below describes technologies that may be used. Exact names and durations depend on the active website setup.
| Technology | Category | Purpose | Provider | Duration |
|---|---|---|---|---|
| Website platform and hosting | Strictly necessary | Operate and secure the website and maintain sessions. | Valor Marketing and hosting providers | Session or as configured |
| Form and spam protection | Strictly necessary | Process enquiries and reduce automated form abuse. | Active website or security provider | Session or as configured |
| Cookie preference | Strictly necessary | Remember accepted, rejected or customized preferences. | Consent-management provider | Normally 6 to 12 months |
| Analytics technology | Analytics | Measure website visits and performance when enabled. | List provider after installation | Provider-specific |
| Advertising or conversion technology | Advertising | Measure campaigns or conversions when enabled. | List provider after installation | Provider-specific |
| Maps, videos or social content | Embedded content | Display optional third-party content. | Relevant third-party provider | Provider-specific |
Update this table whenever you install Google Analytics,
Google Tag Manager, Meta Pixel, Microsoft Clarity, CAPTCHA,
live chat, embedded videos, maps or another tracking service.
Consent and Cookie Preferences
Where consent is legally required, non-essential cookies should remain disabled until the visitor takes a clear positive action.
A cookie-consent interface should provide clear options such as:
- Accept all cookies
- Reject non-essential cookies
- Manage preferences
- Withdraw or change consent
A strictly necessary cookie may remember the visitor’s choice so that the banner does not appear on every page.
How to Manage Cookies
Visitors may be able to manage cookies through the website’s consent interface, browser settings or privacy-focused browser tools.
You may:
- Delete existing cookies
- Block third-party cookies
- Reject optional cookie categories
- Enable browser tracking protection
- Use private-browsing features
- Avoid loading optional embedded content
Blocking all cookies may affect website forms, preferences or other functionality.
Preferences selected in one browser or device may not automatically apply to another browser or device.
Global Privacy Control and Opt-Out Signals
Some browsers or extensions may send an opt-out preference signal, such as Global Privacy Control.
Where legally required, Valor Marketing should process a valid signal as an opt-out request for the browser or device that sends the signal.
A browser-based signal may not automatically identify the same person on another device or in offline records.
Privacy requests may also be sent to info@valormarketing.us .
Information Collected Through Cookies
Depending on the technology and configuration, cookie-related information may include:
- IP address and approximate location
- Browser, device and operating-system details
- Cookie or device identifiers
- Pages viewed and links selected
- Date, time and duration of visits
- Referring website
- Campaign and UTM parameters
- Form source page and conversion events
- Cookie-consent choices
- Security and diagnostic information
Further information about how Valor Marketing processes information is available in our Privacy Policy.
Cookie Duration
Session cookies normally expire when the browser session ends. Persistent cookies remain until their stated expiry date or until they are deleted.
Retention periods depend on the purpose and provider. Optional cookies should be configured for no longer than reasonably necessary.
International Visitors
Cookie and tracking requirements vary by country and region.
For visitors in jurisdictions requiring prior consent, non-essential technologies should remain disabled until valid consent is obtained.
Other jurisdictions may provide rights to opt out of sale, sharing, targeted advertising or profiling.
Changes to This Cookie Policy
Valor Marketing may update this Cookie Policy when website technologies, service providers, business practices or legal requirements change.
The updated version will be posted on this page with a revised “Last updated” date.
The cookie register and consent interface should also be updated whenever a new non-essential technology is installed.
Contact Valor Marketing
Questions about cookies, tracking technologies or privacy preferences may be directed to:
Valor Marketing
901 N State St, STE R
Jackson, MS 39202, USA
Email: info@valormarketing.us
Phone: +1 (769) 333-4122
Website: https://valormarketing.us/
901 N State St, STE R
Jackson, MS 39202, USA
Email: info@valormarketing.us
Phone: +1 (769) 333-4122
Website: https://valormarketing.us/
Cookie or Privacy Questions?
Contact Valor Marketing regarding cookie preferences, website tracking, privacy signals or related requests.