Company Data
Business name, industry, website, location, company size, revenue and other organization-level information.
B2B Data Solutions
Reach the Right Businesses. Connect With the Right People.
Valor Marketing provides targeted B2B data solutions designed around your industry, geography, decision-maker roles and company criteria.
Business Contact Data
Decision-Maker Targeting
Custom Database Building
Data Quality & Verification
Custom B2B Data Request
Tell Us Who You Want to Reach
Understanding B2B Data
What Is B2B Data?
B2B data helps businesses identify relevant companies and professional decision-makers based on criteria such as industry, geography, job role, seniority and company characteristics.
Simple Definition
Business information that helps you identify the right companies and people.
B2B data is business and professional information used by organizations to identify companies, contacts and decision-makers relevant to sales, marketing, market research, account development and other legitimate business activities.
Why Businesses Use It
Turn broad markets into focused audiences.
Instead of approaching every business, targeted B2B data can help organizations narrow their audience using criteria that are relevant to their campaign or business objective.
Contact Data
Professional name, job title, department, business email, phone information and related contact fields where available.
Targeting Data
Industry, geography, seniority, job function and company criteria used to define a more relevant business audience.
Business Intelligence
Structured information that can support market research, segmentation, prospecting and business-development planning.
Example of a targeted B2B data requirement
A company could request U.S. manufacturing businesses with
100+ employees and target Directors, Vice Presidents and
C-Level professionals in Operations or Procurement.
Define Your Audience
B2B Data Solutions
Explore Our B2B Data Solutions
From targeted business contact data to custom database development and data quality services, Valor Marketing helps businesses build audiences around their specific sales, marketing and research requirements.
Flexible B2B Data
One audience does not fit every business.
Define the market, companies and professionals relevant to your project and build the requirement around your business goals.
B2B Email Lists
Target business professionals using criteria such as industry, location, job role, department, seniority and company characteristics.
Custom Database Building
Build a business database around a specific market, account profile, professional audience or project requirement.
Business Contact Database
Access structured company and professional contact information designed around your target business audience.
Data Enrichment
Enhance existing business records with additional company, contact and segmentation information where available.
Email Verification & List Cleaning
Review business email data for quality, duplicates and other issues that can affect the usability of an existing database.
Industry-Specific Databases
Focus your audience on businesses and professionals within healthcare, technology, manufacturing, finance, education and other industries.
Need Something More Specific?
Tell us exactly who your business needs to reach.
Build My Target Audience
Share your target industry, geography, job titles, company criteria and required data fields for a project-specific review.
Custom Audience Targeting
Focus your outreach on the businesses and professionals that matter.
Build Your Target Audience
Define Your Audience Using Relevant B2B Criteria
B2B data can be refined around the characteristics that matter to your sales, marketing, research or business development project. Combine multiple criteria to create a more focused audience.
Example Audience
U.S. manufacturing companies with 100+ employees, targeting Directors, VPs and C-Level professionals in Operations and Procurement.
Available Data Fields
Business and Professional Data Fields
Available fields can vary by audience and project, but B2B databases may include a combination of professional, company and geographic information.
Full Name
Professional contact name where available.
Job Title
Role, position and professional function.
Company Name
Organization associated with the professional.
Business Email
Professional email information where available.
Business Phone
Corporate or professional phone information.
Company Website
Business domain and website information.
Industry
Business sector or organization classification.
Company Size
Employee-based company segmentation.
Annual Revenue
Revenue information where available.
Address
Relevant company address information.
City & State
Geographic business location information.
Country
Country-level geographic targeting.
Need additional fields?
Include your required data points when submitting your
project. Availability can depend on the audience, geography
and scope requested.
Who Can You Reach?
Reach Professionals Across Departments and Seniority Levels
Audience criteria can be built around leadership, departmental responsibility, professional function or another role relevant to your business objective.
C-Level Executives
CEOs, CFOs, CIOs, CTOs, CMOs, COOs and other executive decision-makers.
Vice Presidents
Senior leaders responsible for departments, business units and strategic initiatives.
Directors
Department and functional leaders involved in operational and purchasing decisions.
Managers
Managers responsible for teams, budgets, projects and day-to-day business activity.
Sales & Marketing
Revenue, demand generation, sales operations, communications and marketing professionals.
IT & Technology
Technology, information systems, infrastructure, cybersecurity and digital leaders.
HR & Talent
Human resources, recruiting, talent acquisition, training and workforce leaders.
Finance & Procurement
Finance, purchasing, sourcing, procurement and vendor-management professionals.
Industries We Support
B2B Data Across Multiple Business Markets
Valor Marketing can review audience requirements across a wide range of industries, organization types and professional markets.
Healthcare
Technology & Software
Financial Services
Manufacturing
Education
Retail & E-Commerce
Real Estate
Professional Services
Transportation & Logistics
Hospitality
Energy & Utilities
Business Services
How It Works
A Clear Process From Requirement to Delivery
Each project begins with understanding the audience criteria and business objective before moving through research, quality review and preparation.
01
Define
Tell us your target industry, geography, job roles, company criteria, required fields and project objective.
02
Research
The project scope is reviewed and relevant business and professional information is researched according to the agreed criteria.
03
Review
Data is organized and reviewed using quality checks appropriate to the audience and project requirements.
04
Deliver
The completed project is prepared according to the agreed scope, available fields and delivery requirements.
Quality-Focused Process
Better targeting starts with relevant, organized data.
Data Quality & Verification
A Quality-Focused Approach to B2B Data
Data quality can directly affect how useful a database is for business activity. Our approach focuses on relevance, organization and project-specific review rather than making unrealistic claims of permanent or absolute accuracy.
Targeting Review
Records are reviewed against the agreed audience criteria.
Duplicate Review
Duplicate records may be identified and reviewed.
Email Verification
Business email information may undergo verification checks.
Structured Data
Information is organized for practical business use.
Audience Relevance
Project scope remains centered on requested targeting.
Project Review
Quality processes can vary based on data and scope.
B2B Data Use Cases
Put B2B Data to Work Across Your Business
Businesses use targeted information for a variety of sales, research, marketing and market-development activities.
Account-Based Marketing
Identify businesses and professionals that match strategic account profiles.
Sales Prospecting
Build prospect audiences around relevant companies and decision-maker roles.
Market Research
Support market analysis, segmentation and business intelligence projects.
Territory Development
Identify potential organizations within specific geographic markets.
Event Outreach
Develop relevant business audiences around events, conferences and trade markets.
Product Launches
Identify professional audiences aligned with a product, service or market launch.
Business Development
Support partnership, channel and market-expansion initiatives.
Email Marketing
Create targeted B2B audiences for professional outreach and campaign planning.
Responsible Data Use
Use Business Data Responsibly and Appropriately
B2B information should be used for legitimate business purposes with appropriate consideration for applicable laws, regulations, contractual requirements and professional outreach practices.
Business Purpose
Use information for relevant and appropriate business activity.
Relevant Outreach
Keep communications connected to the recipient's professional role.
Opt-Out Requests
Respect applicable unsubscribe and suppression requests.
Applicable Requirements
Review requirements relevant to your organization and campaign.
B2B Data FAQs
Frequently Asked Questions About B2B Data
Learn more about B2B data, audience targeting, available fields and custom database requirements.
What is B2B data?
B2B data is business and professional information used to identify companies, contacts and decision-makers relevant to sales, marketing, research and other business activities.
What information can a B2B database include?
Depending on availability and project scope, fields may include name, job title, company, business email, phone, website, industry, location, employee size, revenue and other business information.
Can Valor Marketing build a custom B2B database?
Yes. Custom requirements can be reviewed using combinations of industry, geography, job role, seniority, company size, revenue and other audience criteria.
Can I target specific job titles and seniority levels?
Yes. Requirements may include exact job titles, departments or broader seniority levels such as C-Level, Vice President, Director and Manager.
Can B2B data be filtered by industry and geography?
Yes. Industry and geographic criteria can be combined with professional and company-level targeting to create a more focused audience.
Can I request company size or revenue targeting?
Yes. Company-level requirements can include employee size, revenue ranges and other organization characteristics where relevant information is available.
How does Valor Marketing approach B2B data quality?
The approach can include targeting review, data organization, duplicate review, email verification and other project-specific quality checks appropriate to the agreed scope.
Can you verify or clean an existing database?
Existing business data requirements can be reviewed for services such as email verification, duplicate review, list cleaning and enrichment depending on the project.
Do you support U.S. and international audiences?
Requirements may be submitted for U.S., regional, multi-country or international audiences. Availability depends on the requested market and targeting criteria.
How do I request pricing for B2B data?
Submit your target audience, geography, preferred fields and approximate project scope through the B2B data request form. The requirement can then be reviewed before pricing and available options are provided.
Start Your B2B Data Project
Tell Us Who You Want to Reach
Share your target market, industry, geography, professional roles, company criteria and required data fields. Valor Marketing can review the requirement and help identify an appropriate B2B data solution.
Your target market. Your business goals.
A B2B data requirement built around the audience
that matters to your organization.