Identify Companies
Find organizations that align with your industry, geography and company-profile requirements.
B2B Lead Generation Services
Turn Your Target Market Into Real B2B Opportunities
Valor Marketing helps businesses identify relevant companies, professional decision-makers and prospect audiences through targeted B2B lead generation, research and audience development.
Targeted Prospect Identification
Decision-Maker Research
Custom Audience Building
Campaign-Ready Lead Support
01
Target
02
Research
03
Qualify
04
Connect
Lead Generation Request
Build Your Target Prospect Audience
Custom project review
B2B Lead Generation Explained
What Is B2B Lead Generation?
B2B lead generation is the process of identifying businesses and professional decision-makers that may be relevant to a company's products, services or business-development objectives.
Simple Definition
Find the companies and professional audiences that match
your target market.
A focused lead generation process starts with clear audience criteria, then develops prospect information around relevant organizations, roles and business characteristics.
Identify Decision-Makers
Focus on professional roles and seniority levels relevant to the business objective.
Build Prospect Audiences
Organize companies and professionals around defined targeting criteria.
Support Outreach
Prepare focused prospect audiences for appropriate sales, marketing and business-development activity.
Lead Generation Services
Lead Generation Solutions for Different Business Goals
Build prospect audiences around your market, sales strategy, account priorities and campaign objectives.
01
B2B Lead Generation
Develop business prospect audiences around clearly defined targeting requirements.
02
Prospect Research
Research relevant organizations, professional roles and business characteristics.
03
Email Lead Generation
Build targeted professional audiences for relevant B2B email outreach.
04
Appointment Setting Support
Support prospect identification and audience development for appointment-setting initiatives.
05
Account-Based Audiences
Build professional contact audiences around selected accounts and strategic companies.
06
Sales Intelligence
Add business context that can support prospecting and sales-development decisions.
07
Event Lead Generation
Build event-related audiences around relevant companies, markets and professional roles.
08
Custom Lead Research
Develop audiences around specialized requirements that do not fit standard prospecting criteria.
Ideal Customer Profile
Start With the Businesses You Actually Want to Reach
Clear lead generation starts with a defined ideal customer profile. Combine company and professional criteria to create a prospect audience that reflects your business objective.
Example Target Audience
U.S. SaaS companies with 100–1,000 employees
Target Vice Presidents and Directors across Sales, Marketing and Revenue Operations.
Industry
Select the market, sector or niche relevant to your offer.
Geography
Target countries, states, cities or business regions.
Job Title
Define the specific professional roles you want to reach.
Department
Focus on functions such as IT, sales, HR or procurement.
Seniority
Refine by C-Level, VP, Director, Head or Manager.
Company Size
Use employee ranges to refine the organization profile.
Revenue
Apply company revenue criteria where relevant and available.
Business Type
Refine around organization type or market characteristics.
Technology Use
Consider relevant technology characteristics where available.
Market Segment
Separate broad markets into more relevant prospect groups.
Decision-Maker Targeting
Focus on the professionals who influence business decisions.
Professional Targeting
Find the Right Decision-Makers
Lead generation becomes more focused when the audience reflects both professional seniority and the business function connected to the buying decision.
C-Level Executives
CEO, COO, CFO, CIO, CTO, CMO and other executives
Vice Presidents
Senior departmental and functional leadership
Directors
Department, strategy and operational leadership
Managers & Heads
Team leaders and functional decision influencers
Sales
Marketing
IT
Operations
Procurement
Finance
HR & Talent
Business Development
Customer Experience
Industry Lead Generation
Generate Prospects Across Key B2B Industries
Build lead-generation audiences around the industry, organization type and professional roles relevant to your market.
01
Healthcare
Providers, health systems, life sciences and healthcare businesses.
02
Technology & Software
SaaS, cybersecurity, IT, cloud and technology companies.
03
Manufacturing
Industrial, production, engineering and supply-chain markets.
04
Financial Services
Banking, insurance, investment and finance organizations.
05
Education
Schools, districts, colleges, universities and education companies.
06
Real Estate
Property, development and real-estate service organizations.
07
Retail & E-Commerce
Retail organizations, brands and commerce businesses.
08
Professional Services
Consulting, legal, accounting, staffing and B2B services.
09
Transportation & Logistics
Freight, logistics, distribution and transportation businesses.
10
Hospitality
Hotels, hospitality groups, venues and travel-related businesses.
11
Energy & Utilities
Energy, infrastructure, utility and related service companies.
12
Construction & Engineering
Contractors, engineering firms, builders and construction companies.
Lead Generation Process
From Target Definition to Campaign-Ready Prospects
A structured process helps keep research aligned with your target market and agreed project requirements.
01
Define
Establish industry, geography, company characteristics, professional roles and project objectives.
02
Research
Identify companies and professional audiences that match the defined criteria.
03
Review
Review relevance, available contact information and project-specific requirements.
04
Organize
Structure available prospect information into a clear, usable format.
05
Deliver & Support
Provide the agreed audience and support reasonable project refinements where applicable.
Prospect Information
Lead Information That Supports Better Prospecting
Available business and professional information can help sales and marketing teams understand who they are reaching and how each prospect fits the target market.
Field availability can vary by geography, industry,
organization, professional and individual project requirements.
01Full Name
02Job Title
03Company Name
04Business Email
05Business Phone
06Company Website
07Professional URL Where Available
08Industry
09Employee Size
10Annual Revenue
11Company Address
12City & State
13Country
Multi-Channel Prospecting
Build relevant audiences for different B2B outreach strategies.
Multi-Channel Lead Generation
Support Outreach Across Multiple B2B Channels
The same target market may require different prospect audiences depending on the outreach channel, sales motion and account strategy.
Email Outreach
Develop relevant professional audiences for targeted B2B email campaigns.
Sales Outreach
Support sales-development teams with researched companies and professional contacts.
Professional Outreach
Identify relevant organizations and professionals for appropriate professional-network outreach.
Account-Based Marketing
Build focused contact audiences around selected target companies and accounts.
Growth Use Cases
Where B2B Lead Generation Can Support Growth
Targeted prospect development can support different commercial, research and market-development initiatives.
New Customer Acquisition
Identify businesses and professionals relevant to new sales opportunities.
Market Expansion
Research prospect audiences across new industries and geographic markets.
Account-Based Marketing
Develop professional audiences around strategic target accounts.
Product Launches
Identify audiences relevant to new B2B products and services.
Sales Pipeline Development
Support sales teams with relevant prospect research and audience development.
Channel Partnerships
Research potential distributors, partners and strategic business relationships.
Event Outreach
Develop audiences around event markets, industries and professional roles.
Market Research
Support market analysis, segmentation and business intelligence projects.
Lead Quality & Responsible Outreach
A Quality-Focused Approach to Prospect Development
Lead generation should focus on audience relevance, organized information and appropriate professional use.
Lead Quality
Relevant Prospects Start With Clear Criteria
Project quality depends on the targeting criteria, requested information and agreed scope.
Audience targeting review
Company relevance review
Professional role relevance
Duplicate review where appropriate
Contact verification where applicable
Structured project delivery
Responsible Outreach
Use Prospect Information Appropriately
Organizations should use business information for legitimate professional purposes and maintain appropriate outreach practices.
Use information for legitimate business purposes
Keep communication relevant to professional roles
Respect applicable opt-out requests
Consider applicable legal and contractual requirements
Maintain appropriate outreach practices
Lead Generation FAQs
Frequently Asked Questions About B2B Lead Generation
Understand how targeting, prospect research, data fields and custom lead-generation projects can work.
What is B2B lead generation?
B2B lead generation is the process of identifying companies and professional decision-makers that may be relevant to a business's products, services or growth objectives.
What types of companies can I target?
Targeting can be built around industries, business types, geographic markets, employee ranges, revenue criteria and other relevant company characteristics.
Can I target specific job titles?
Yes. Requirements can include specific job titles, professional functions, departments and seniority levels.
Can I target by industry and geography?
Yes. Industry criteria can be combined with countries, states, cities, regions and other relevant geographic requirements.
Can you build a custom prospect list?
Yes. Custom prospect audiences can be reviewed around your industry, company profile, professional roles, geography and project objective.
What information can be included with each lead?
Available information may include professional name, job title, company, business email, business phone, website, industry, company size, revenue and location. Field availability varies by project.
Can I target companies by employee size or revenue?
Yes. Employee-size and revenue ranges may be included as company-level targeting criteria where relevant information is available.
Do you support U.S. and international lead generation?
Requirements may be submitted for U.S., regional, multi-country or international audiences. Availability depends on the market and project criteria.
How does Valor Marketing approach lead quality?
Valor Marketing approaches quality by reviewing the requested targeting criteria, audience relevance, available business information and project-specific quality requirements.
How do I request pricing for a lead generation project?
Submit your target industry, geography, company profile, professional roles and campaign requirements through the inquiry form so the project can be reviewed before available options and pricing are provided.
Start Your Lead Generation Project
Tell Us Who You Want to Reach
Share your target industry, geography, company profile, professional roles and campaign objective. Valor Marketing can review your requirement and help develop an appropriate B2B lead generation solution.
Your target market. Your growth strategy.
Build prospect audiences around the companies and
decision-makers relevant to your business.